$4225

The light to grow your brand garden with cohesiveness.

Deliverables:

• Primary logo

• Secondary logo configuration

• Brand symbol or submark

• Primary and secondary color palette

• Brand typography selection and hierarchy

• 2 branded applications of your choice

• Essential brand guidelines (4–6 pages)

• Final logo files for print and digital use

$6850

A complete identity system designed for consistency plus a few tricks.

Deliverables from Essential, plus:

• Brand positioning and personality framework

• Expanded logo variations and responsive configurations

• Comprehensive color system with production specifications

• Supporting graphic elements, patterns, or iconography

• Photography and imagery art direction

• 2 additional branded applications (3 total)

• Expanded brand guidelines (12–18 pages total)

• Organized brand asset library and editable templates

$15,750

A comprehensive brand system built for long-term growth sprinkled with magic.

Everything from Advanced, plus:

• Comprehensive brand strategy document

• Audience profiles and competitive positioning

• Brand messaging pillars and verbal direction

• Expanded custom graphic language and supporting visual assets

• Comprehensive photography and illustration direction

• 2–3 additional branded applications (5–6 total)

• Website and digital experience art direction

• Comprehensive brand guidelines (25–40 pages total)

• Brand rollout and implementation recommendations

• Brand handoff and training session